Marketing plan advice and articles
Your Guide to Building a Brand for Your Small Business Introduction Building a brand for your small business is akin to laying the foundation for your house. It’s the base upon which you’ll build everything else. It’s a process that requires thought, time, and effort. But don’t worry, we’re here to guide you through it! […]
Business networking isn’t just swapping business cards. It’s about making the right connections at the right time, and investing in your business’ future. You know networking. Maybe it’s activating your network for upcoming jobs or building out your list of industry contacts. But business networking is more than just growing your LinkedIn list or swapping […]
5 Ways to Ask for Testimonials. You’ve undoubtedly seen testimonials on various sales pages and products across the Internet. Testimonials are so common because they help convert readers into customers. According to a B2B Content Marketing Report Survey, customer testimonials were found to be more effective than any other type of content marketing. Another study […]
[ad_1] 4 Advantages of Facebook Marketing for Business With social media right at your fingertips, why not put it to good use in your small business. We’ll share the advantages of Facebook marketing, plus tips for ensuring and measuring its success. Successful marketing is all about strategic presence. So as a result, social media has […]
Changes in the Industry: Changes can be just as important, if not more important, than the underlying structure and nature of the industry. Especially for a new or less established company, changes may affect you the most. Not being wedded to the old ways of doing business you may be better able to design […]
[ad_1] Why Your Small Business Should Start a Podcast – and How to Do it Right. Do you have a favorite podcast? If you’re like the estimated 57 million Americans who regularly listened to podcasts in 2016 alone, you probably have a few. The medium has exploded in popularity in recent years—and is on track […]
Target Market And Customers Target Market And Customers: How you define your target market may have a major impact on the success of your business. Many small and new businesses would be better off if they specialized in a particular market or product niche. The more a business specializes the less it will compete directly […]
Marketing Plan – Market Segmentation: Market segmentation is usually not as straightforward as it first appears. Most markets are segmented in more than one way. If you overlook a particular type of market segmentation you could miss a possible major advantage for your business, especially if you are trying to enter a new market. […]
Marketing Plan – Changes In The Market. You want to particularly focus on any major trends, or any minor trends that may possibly affect your business, however remotely. Give particular attention to emerging new markets, shifts in the nature of competition, consolidation of industry competitors or customers or suppliers, demographic shifts in markets, and […]
Marketing Plan – The Overall Market. You may be thinking `Why I should I have any discussion of the overall market since I’m only going to compete in one small niche or market segment?` An overall discussion of the market gives context to your plan and to your business. It also enables employees, investors […]
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