[ad_1] Google Optimize now offers more precision and control for marketers. Savvy businesses review every step of the customer journey to ensure they are delivering the best experience and to find ways to offer more value. Today, we’re releasing two new features that will make it easier for you to improve each of those steps […]
[ad_1] Helping brands better understand the impact of their marketing: The following was originally posted on the Google Agency Blog. CMOs and marketing executives use marketing mix models to understand how their marketing investments are driving sales and how to optimize their spend across multiple brands, channels, and regions. With rising investment in digital […]
[ad_1] Data Studio now globally available: In addition to making Data Studio accessible in more countries, we’re also adding more powerful features to help you better analyze and report on your data, including: Filters You can now filter your data in more ways, and it’s easier to reuse filters on multiple charts. This new functionality […]
[ad_1] Google Optimize now free — for everyone: A recent survey showed 45% of small and medium businesses don’t optimize their websites through A/B testing.1 The two most common reasons given were a “lack of employee resources” and “lack of knowledge to get started.” If you’re part of that 45%, Optimize is a great choice […]
[ad_1] Making Google Data Studio Free for Everyone: Today, Google’s mission to organize the world’s information and make it universally accessible and useful is even more relevant and broad reaching. And last year’s launch of both free and enterprise versions of Data Studio, a new dashboarding and reporting tool, is a testament to our commitment […]
[ad_1] Making Google Analytics Account Recovery Easier: A frequent feature request we receive is to make it easier to recover lost or orphaned accounts. Loss of administrative access can occur, for example, when an account administrator leaves the company without first assigning another administrator. The account continues to collect data, and users with non-administrative access […]
[ad_1] Join us live on May 23, 2017 as we announce the latest Analytics, DoubleClick and Ads innovations.Be the first to hear about Google’s latest marketing innovations, the moment they’re announced. Watch live as my team and I share new Ads, Analytics and DoubleClick innovations designed to improve your ability to reach consumers, simplify campaign […]
[ad_1] Introducing Google Analytics 360 Suite Policies Auditing policy violators Any user who violates the policy will be highlighted on the Suite Admin User’s report. We check both primary and secondary Google User Account email addresses when considering if a user passes a policy; if any email on the Google User Account account passes a […]
The Next Web finds the right message with Google Optimize 360: In a world where consumer behavior can shift on a dime, marketers constantly ask themselves: How can we be more useful to our customers? With all the data businesses collect, the challenge becomes tuning out the noise to focus on insights your team can […]
Testing and Optimization Tales from the Field. How many times have you launched new features or page designs on your website without testing first? In an ideal world, companies should test everything before rolling out site changes. But some websites have too little traffic to generate credible results from experiments, and some bugs should just […]