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Keepin’ It Professional: 3 Reasons Why You Need a Business Bank Account As a small business owner or freelancer, you probably encounter a lot of overlap between your business finances and personal finances. On the surface, it seems simpler to just have one bank account—after all, it’s a centralized place to keep tabs on […]
The Next Web finds the right message with Google Optimize 360: In a world where consumer behavior can shift on a dime, marketers constantly ask themselves: How can we be more useful to our customers? With all the data businesses collect, the challenge becomes tuning out the noise to focus on insights your team can […]
Petition · Satya Nadella: Bring back Microsoft Money: Satya Nadella has done a commendable job of putting Microsoft back on the map with his “productivity first”, “mobile first” leadership at Microsoft. However Microsoft has a very glaring omission both on its App Store and in its Office productivity suite, one that it didn’t have not so long ago, the […]
Trump’s Budget Isn’t Going Anywhere, Says Ex-CBO Director Former CBO Director Douglas Elmendorf and Steve Rattner, chairman at Willett Advisors, discuss criticism from both sides of the aisle on President Donald Trump’s budget proposal and look at growth potential for the U.S. economy. They speak on “Bloomberg Daybreak: Americas.” Willett Advisors is an investment manager […]
Protect Your Business From Catastrophic Data Breaches. A data breach will cost a business $4 million on average, according to a 2016 study from IBM. Large organizations have more to lose; Yahoo’s sale price was reduced by $350 million after being hit by the largest breach in history. US companies are now scrambling to meet […]
US Infrastructure Earns D+ Grade. If it’s one thing President Donald Trump and congressional Democrats agree on, is the need for investment in US infrastructure. Yesterday’s quadrennial report from the American Society of Civil Engineers (ASCE), giving United States infrastructure an overall grade of D+, provided fresh proof, if any was needed, of the urgency […]
What Is an Invoice? Invoices are a tried and true system. Way back before indoor plumbing, paper, or even the alphabet was invented, humans were sending each other invoices to keep track of their accounts. These ancient cuneiform tablets don’t bear much resemblance to the invoices we have now, with logos and account numbers, but […]
3 Encouraging Mental Frameworks for Small Business Owners. You pour all of your blood, sweat, tears, and sanity into your business. Your dedication is admirable. You worked hard to build your company, so it only makes sense that you’d continue to invest in it wholeheartedly—even in those moments when you’d rather be doing anything else. […]
Testing and Optimization Tales from the Field. How many times have you launched new features or page designs on your website without testing first? In an ideal world, companies should test everything before rolling out site changes. But some websites have too little traffic to generate credible results from experiments, and some bugs should just […]
[ad_1] 3 Cash Flow Mistakes That Nearly Upended a Profitable, Growing Business. When my co-founder and I started Storyhackers, we never anticipated that within seven years, we would become a 28-person team with dozens of clients. With a thriving business model and a team of intellectually curious consultants by our side, we found ourselves empowered […]
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